You have this great idea. This vision for what you want your life to look like.

  • Having full control over your day.
  • Doing work that truly fires you up.
  • Using your unique gifts to make a difference in other people’s lives.

BUT there’s something big missing:

You lack the clarity and confidence to communicate this vision to the world.

That’s where Illuminate Your Brand comes in! 

Illuminate Your Brand is a program created for those that want and need a Do It Yourself approach to branding your business. This course will teach you all the basics of branding your business and how to keep it cohesive across all platforms. At the end of this program, you will have the ability to create your complete business brand including your website, logo, business card and social graphics. You’ll never need to hire a designer again!

Illuminate Your Brand Program is all about giving you the freedom to bring your ideas to life.

I’m going to teach you my unique process for uncovering what makes you and your business truly one-of-a-kind and how to translate that into beautiful visuals that authentically carry the right tone for your brand. 

I want to help you build a business that supports the life you dream of … And distinctive, cohesive, authentic branding is your ticket to that.

Don’t wait any longer to start living your best life!

Here's the journey we're gonna go on...

The program content is in sections that are designed to transition you smoothly from your brand foundation to designing your new brand identity.

Module 1: Your Story
Uncover what makes you Unique

Lessons include…

  • Own Your Story: What led you to create your business and what parts of your personal history can help you stand out
  • Clarify Your Business: Getting clear on the who, the what, the how and the WHY of your business so that your branding will align with your business fundamentals
  • Declare Your Brand Beliefs & Values: Figuring out what your brand stands for based on what YOU care about

Module 2: Concept
Translate your unique story into a concise brand foundation

Lessons include…

  • Develop Your Brand Canvas: Pulling together the various elements of your brand story and turning it into a clear brand perception
  • Establish Your Tone Words: Selecting the five words that will become the basis of your brand
  • Build A Visual Vocabulary: Understanding how tone words translate to visual design elements
  • Create A Mood Board: How to pull together the right inspiration images to set a powerful aesthetic as a jumping off point for your visual identity

Module 3: Execution
Translate your concept into a visual Brand Identity

Lessons include…

  • Typography: Understanding what gives typefaces their personality, how to pick the right ones for your brand, and when/how to use typefaces throughout your branding
  • Color: How many colors do you need for your brand and how to develop a palette that is both versatile and totally authentic to you
  • Graphic Elements: Illustrations, icons, graphic shapes – they all can pull your entire brand together into something that is memorable and cohesive
  • Logos: Once we have the basic parts of your brand, building a logo is 10 times easier! Logo best practices and what variations you’ll need
  • Photography: Where to look for great photos and how to develop a consistent aesthetic for blog posts images, web design and social media
  • Creating Your Brand Board: Pulling it all together in a Brand Board so you can see how your brand elements work together and balance each other

Module 4: Activation
Implement your new brand system into a web design you’re proud to show off
(using WordPress)

Lessons include…

  • Get Acquainted With WordPress: A walk through of the WordPress dashboard and basic functionality
  • Website Structure: Create a site map so that you can start to organize your website content
  • Page Layouts: How to structure content on your page so that it’s interesting and digestible to your website visitors
  • Brand Your Home Page: How to integrate your brand elements into your home page design
  • Brand Your Social Media Presence: Creating banners and profile images that carry your brand seamlessly through to your social profiles
  • Launch Your Brand: Creating a launch plan to build excitement and buzz around your newly updated brand!

That’s right. This program takes you from a vague idea to a clear vision to a custom branded website that is professional, confident and 100% YOU.

"Illuminate Your Brand was a total wakeup for my business - Karen makes every step in the branding process enjoyable and much easier than I ever thought!” - Nancy S
"Karen is fantastic to work with to build your business as well as your presence on the Internet!

Karen's easy going nature makes it a pleasure to work with her and her knowledge and resources can handle anything you can think of.

Illuminate Your Brand really is the best choice for the details of building your business, be it from the absolute beginning or to help move your business to that next level and get you the look your dreams want and need!" - Ben T

"Karen is a wonderful business mentor and I highly recommend her. If you are looking to start your own business or further the business you have then look no further!"- Chris J

Meet The Program Creator and Facilitator


Hi, I’m Karen!

I’m just a country gal with nothing but a dream and a computer. Because of my determination and Action Taking…I’m proud to have created a digital company that’s socially conscious  and has allowed me to touch the lives of hundreds.

I created the online community Badass Biz Bootcamp where I could give back and help soulful creative’s live and work as the best, brightest, most vibrant versions of themselves.

My sweet spot is at the intersection of creativity, business, and personal growth. I love discovering new ways that these areas of my life feed one another, and my passion is sharing those discoveries with people like you that can learn from them the most.

My teaching approach aims to explain things as clearly as possible (NO BS) while still being FUN, relate-able and inspiring!

It’s simple… I truly love seeing people thrive at being their best and brightest selves. For many people, living their best life means owning their own business, and I know first-hand how challenging it can be to start a creative business from scratch. Still, in less than one year, I went from being a freelance designer on the side to being a full-time brand designer with a profitable business booked three months in advance and maintained that for over 20 years.

I’ve helped dozens of businesses in all shapes and sizes create meaningful, authentic brands, but I realized that the people I love working with most — the solopreneurs just starting out and itching to get their idea off the ground — weren’t the ones that could afford custom brand packages. That’s when it became clear to me that I had to create a learning experience that would give business owners (especially “non-designers”) the confidence needed to brand their own businesses at an affordable cost.


Get the full e-course:

Video lessons, resources & templates.

If you want to dive into the course content but don’t need the community support or personal feedback from me, this option is for you! You’ll receive access to all four modules, all worksheets, templates and resources.

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